Reverse Prospecting

The Reverse Prospecting tool allows you to run a search in Matrix to see if other agents have set up an saved search for a buyer that matches features of a property you currently have listed on the MLS.

Go to the My Listings widget on the Matrix home page and click My Editable Listings. On the next screen, put a check in front of the desired listing and click the Reverse Prospect button in the bottom (you can also start off by going to My Matrix> My Listings) :


This will show you any agents who have added a buyer Contact into Matrix whose saved search matches your property.


The Reverse Prospect results screen does not reveal any personal information about the buyers that have been entered into Matrix.  Each Contact is assigned a unique reference number that their agent can use to identify them within the system.

Click the agent name (the first column) to open up an email to that buyer's agent.  It will automatically insert your listing number in the Subject line of the email.

You can enter the number from the Reference # column to identify which of their buyers has a saved search that matches your listing.

The Count column shows the total number of listings that particular Contact has been sent.  A high number indicates that the buyer's saved search is pretty broad; a small number indicates that buyer's search is probably pretty specific.

Related articles :

Reverse Prospecting Emails

Emailing agents from the Reverse Prospecting report

Count column in Reverse Prospecting

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