The Viewed column will show when the recipient opened the Matrix email and clicked the link to view the listings you sent them. If they do not click the link to view the listings within their Portal, it does not count as a view. Just looking at the previews of listings in the email without actually clicking the link does not count:
There will only be data in the Viewed column if the email recipient has already been added to Matrix as a Contact. It does not work for emails sent to manually entered email addresses. If the Viewed column is blank/empty, that email was sent to a recipient who is not added to Matrix as a Contact.
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